Done-Status Report

Project: SEO Business Processes Inc. | Site: http://critical-thinking.com

This is a summary of the major points addressed during this project. The layout of the entire site has been upgraded to be more machine readable.

I. Search engine optimization

A. Semantic Data

Layout provides automated construction of semantic data. This allows engines to better understand the page contents and match it with phrases entered by a search user.

This information can be seen with W3C's semantic Data Extractor.

Here is the semantic data as seen by a search bot.

New Semantic Data

Old Semantic Data

B. Layout

Reorganized page rendering such that the resulting layout, when the page styling information is stripped, results in the content being displayed linearly (most important content at top, least at the bottom).

Layout of the website has been optimized such that the first text visible to a website crawler (search indexing) such as google, will see the relevant text first and not the text that is repeated on every page (i.e. The side links, menu area, footer, and the quotes). The page, stripped of its styling, color, and images looks as below.

New layout

Old Layout

C. Search Results

Search engine results show snippets of the page of interest and is contextually correct. As opposed to the old search results which show repeated content and only show the quotes. A user will more likely click the results if the snippet displays relevant information to their search.

New Search Results

Old Search Results

D. Standards and Accessibility

The site now conforms to industry standards with regards to code quality and accessibility. Accessibility was enhanced as a natural course of both the layout and semantic changes put forth to achieve project goals.

New site html syntax validation

Old site html syntax validation.

II. Collateral Benefits

  1. Modern Content Management System
  2. Rich Editing Capability
  3. Extensible plugin architecture
  4. User self-registration
  5. Mail in article posting / publishing
  6. Built-in realtime traffic information
  7. CMS engine code protected by version management software
  8. Google analytics
  9. re-invigorate analytics
  10. crazyegg analytics (for user clicking patterns)
  11. Password protection of pages (for showing certain pages to a restricted group).
  12. Built-in automated backups
  13. Much more....

III. Summary

In the time that the site changes have been tested, we are already seeing significant changes in how it is being regarded by search engines. This trend will only get better over time. Additionally, search results are now more relevant, which will naturally lead to more frequent conversion. The collateral benefits of the solution will allow for updating content more often, and keep the site form being left behind by new technologies. This all culminates to provide a powerful platform from which the marketing and conversion efforts of the company can finally be heard, and now effort is the only constraint.